Understanding Your Landing Page

Trends in the marketing and advertising industry are ever-changing. They evolve depending on the developments of target markets and consumers. Before, promotions are centered on traditional media. Businesses invest in print advertisements in magazines and newspapers. They also pay for television and radio advertisements when they want to reach a wider range of market.

Nowadays, though, a new line of advertising and marketing strategy has emerged together with the rise of the online industry. As the target market becomes considerably larger online, businesses become more focused on their promotional strategies. The audience online is so vast that businesses find difficulty in actually reaching out to their market, let alone encouraging them to become actual clients.

This is why a lot of businesses now focus on creating good sales copies and engaging websites for their online market. They have even opened work from home opportunities for content writers, web page designers, and other skilled individuals. One of the best strategies that these businesses employ is the use of landing pages.

A landing page appears when you click through a search engine result or an online ad posting. Usually, these are stand-alone pages that only contain a link to the official website if the reader gets more interested. A comprehensive sales copy is commonly featured in landing pages. Often, they are made for specific advertising purposes or when there is a particular product that a company would like to give emphasis on.

Landing pages may also appear as the result of a link from a social networking account or a specialized marketing campaign. These are the pages that you get redirected to when you click through a badge from the sidebar of your Facebook account or from a blog that you are visiting. You may also reach this through a promotional message sent to you via email.

There are two general types of a landing page. One is the reference type, wherein you only get to view information and content displayed for you. This is the kind that you put up for the purpose of direct promotion. In this type, visitors of the page are given outright the information that they need. The other type of landing page is referred to as transactional because it requires visitors to enter log-in details for them to be able to view the content of the page.

In creating landing pages, you must be able to consider a few essential factors to ensure that they reach the objective for which they are made for. One of these factors is the accessibility of your page. You have to ensure that when a potential client decides to peruse the landing page for your product all of its contents are easily accessible. The information must all be displayed in a well-organized manner to display transparency and encourage understanding of your brand and product.

You should also be able to consider the relevance of your content to the immediate market that you may reach. As the Internet is a wide market, this page will likely be visited by various people. However, only those who find your content relevant to their needs would be interested enough to read through and even click to be redirected to your actual website. This is why you have to ensure that your content would prove to relate to your audience, regardless of their needs and statuses. They have to be able to see some benefit, however remotely, out of the product that you are offering them.

Finally, in creating a landing page, you must also consider the level of interaction that it promotes. Online users are usually more enticed when they get to a page that tries to interact with them because they feel significant to the purpose. You must make your readers feel this way so that they would be encouraged to visit your website and, eventually, become actual clients. Interactive landing pages may include forum questions, online promo contests, and information exchange.

Landing pages are really beneficial for website owners especially to those who are managing work from home opportunities. They do need not to compile all information in just one website. Just always remember to put in your landing page all relevant information for your brand to gain the trust of your immediate market.

Signs and Symptoms of Teen Drug Abuse

Teenagers are highly susceptible to drug abuse. Unaware of the risks associated, teens initiate and continue drug abusing habits risking their precious lives. Parents should keep an eye on their children and looks for signs and symptoms of drug abuse to save them from this harmful habit.

Following are warning signs and symptoms that indicate teen drug abuse:

Physical and health issues:

Intake of drugs by teens, mostly affects the brain. The brain is still in a developing stage till the age of 25 years. Therefore, when teens use harmful drugs like nicotine, cocaine, marijuana, ecstasy or any other illicit substances, they quickly get addicted to it when compared to adults.

Other physical and health issues that are associated with drug abuse are:

•Kidney, liver and heart failure
•Red and glazed eyes
•Weight loss or weight gain
•Coughing
•Sweating
•Fatigue
•Running nose
•Dental problems

Changes in appetite:

Teenagers addicted or prone to drug abuse, either eat more or less than they need. You can notice change in their eating habits. You will also notice that either the teen has gained or lost weight. Some other drastic changes that may indicate drug abuse in teens are, change in sleep pattern and hobbies, angry outbursts and clothing style.

Depression, anxiety or moodiness:

Many teens use drugs to feel the high. But they are unaware that using drugs will deal with problems such as anxiety, depression and mood swings. Sudden behavioral changes in teens could be a sign of hormonal changes or it could be due to drug abuse. Pay attention to such sudden and drastic changes in teens, as it could be an indication that they are in trouble and need help from their loved ones.

Neglecting physical appearance:

Normally teens are very conscious and concerned about their physical appearance, grooming, clothing and personal hygiene. Teens who abuse drugs often focus less on their physical appearance. They don’t want to maintain even their personal hygiene and cleanliness. They don’t care about the way they look.

Change in friends:

Teenagers addicted to drugs drop regular old friends. They join new groups of friends. The change in friends and new hangouts, and getting very secretive about the new friends, is a clear indication that the teen is with a wrong group of friends, who will encourage the teen to experience drugs.

Unexplained need for money:

Illicit drugs are expensive. Teens consuming illicit drugs may ask for money quite often, without giving any specific reason. Their unexplained need for money, if not fulfilled, may lead to loss of money from their parents’ wallet, valuables missing from home or borrowing money from friends and relatives. Parents should keep a close watch on their teens, when it comes to money matters.

To detect/confirm drug abuse, use reliable drug test kits:

On discovering your teen abusing illicit drugs, you can prevent situation from worsening, by detecting/confirming drug abuse in the privacy of your home, by using reliable, accurate, fast and FDA-approved drug test kits.

Simple Woodworking Business Marketing Tips

First off, you are a small business. Unlike big businesses that can afford to advertise for name recognition and future product sales, you need an advertising plan that will create sales now. A good approach to this would be to offer something special in your advertisements.

People buy things every day. However, not all people make their decision to buy any particular product or service for the same reason. Some consumers care only about the price while others are more concerned about the quality. You can easily appeal to either of these groups.

Offer Different Priced Versions

Some customers just do not want to pay the full price for anything, while others are concerned about only getting something for the lowest price regardless of the quality. You can appeal to these types of customers with a discounted or scaled down model that sells for less.

On the other hand, there are those who are not opposed to paying a little more to get a quality product and/or service. You can increase your average sale by offering your premium wood products or a combination of products at a higher but fair price.

Use Alternative Marketing Methods

Find the marketing methods that your competition may be overlooking. There are many low-cost ways to get the word out about your woodworking business.

Create a website or blog. Promote your woodworking business with mailings. A small ad printed on a simple postcard and mailed to perspective customers can generate sales leads and website traffic.

Run smaller ads. This will allow you to have more advertisements for less money. Shorter, smaller ads have a surprisingly better response rate than you might think. Smaller ads often produce better results than their larger counterparts.

Consider Joint Venture Advertising

Contact some of the non-competing businesses in your area that serve the same customer base as your woodworking business. Suggest starting a cooperative advertising campaign with them. You could promote their business by referring customers to them and they would in turn do the same for you. You could even offer discounts to the referred customers. This type of cross promotion results in more sales for both businesses and literally costs nothing…

Reward Your Customers

Take advantage of your woodworking business’s most valuable asset: your current customers. These people know you and have come to trust and believe in your work. It is a lot easier to entice more business from a prior customer than someone who hasn’t bought from you yet.

Alert these customers to any new woodworking products or services before you release them to the general public, and offer them a special deal.

Your satisfied customers are your best advertisement, so use this to your advantage and reward them whenever you can. Give your customers a reason to refer you to their friends. Develop incentives that will encourage them to spread the word about you and your woodworking business. A discount on their next product is well worth a new customer.

These simple marketing tips provide affordable ways for your woodworking business to create a customer base and produce sales quickly.

Making a Good Income From Home – Is It Possible?

Is it possible to make a good income from home? Is it even possible to make a better income from home than you would in a high profile corporate job?

Let’s explore the possibilities:

Tutoring online

If you have a teaching background, you can always tutor online. Mathematics and English are two subjects that are in high demand. You can create your own tutoring website, or you can join one of the many tutoring websites that are available online. These exist to help put you and students seeking tutors together.

Selling stuff

You can find a good dropship wholesale website. This means that a company offers you products at wholesale prices which you can then sell at retail. When you make a sale charging retail prices, the company then ships the product for you without showing the price they paid. They just include a packing slip and you invoice the customer yourself.

Being an affiliate for another business is also possible. You find a big online business like Amazon or Clickbank, build a website featuring their products or reviews of their products, and when you make a sale, you get paid a commission. This may be a good way of selling as you don’t have the hassle of invoicing and shipping as you never sell the product direct. You just lead the customer to the website.

Customer Service

Many people are looking for someone who can do their customer service for them. You will have an 0800 (or 1800) number directed to your phone, and you handle all the enquiries that come in for the business that hire you. This service is getting more and more popular as many small businesses outsource this.

Virtual Assistant

Many small business owners need their admin tasks taken off their hands in order to free them up for doing what they’re good at. Here you will be doing admin related tasks like answering the phone, typing, filing, sorting and book-keeping. Some Virtual Assistants can even create websites using the Microsoft Office Suite. This service is also getting more and more popular as it is a cost-effective way to have someone work for you, without any employment related hassles.

Network Marketing Home Business

Network Marketing or Multilevel Marketing (MLM) is another possible way to work from home. In fact, this is the only business where you don’t have to trade time for money. However, most people are wary of this as there are many scams around. However, there are many good companies out there that offer a legitimate way to build your own business.

My advice would be to find a company that you can join for free. These companies are the most successful as they don’t need your money. If you want to pay a joining fee and pay for a kit, you need to do your research to find a company with a product that you believe in and feel passionate about. You have the internet, and can do the research. Check the company’s reputation while you’re at it. It is best not to go for a new company as they have no track record yet.

It is entirely possible to replace your day job with a profitable home business. It is even possible to earn the same amount as a corporate level job would pay. You only need to do your due diligence in order to not get scammed.

The Kinds Of Car Keys To Choose From

The automotive industry has come a long way and today car keys are no longer the old style mechanical cut versions. Of course there are several brands that still use this form of keys, but there are numerous other versions out there as well. In mechanical keys, they are machine cut as the name suggests and are more popular with brands such as Ford, GM or even Chevrolet. There are quite a few truck models too that works with these forms of keys. Despite the numerous models of cars on the road, the machine cut continues to be a favourite.

The next version you have is the laser cut automotive keys. These are the advanced versions of the machine cut keys and are also called the sidewinder or the internal cut keys. They have a square edge which have matching cuts on either side. These can fit into a car’s ignition any way you like. Their advantages are that they are not easy to pick and will need specialized help. There is a unique software used in its production and those manning the machines will need specialized training as well. These are found in luxury brand cars like that of Mercedes as well as Audi.

There are several other popular styles of car keys available. You have the transponder keys that have a minute computer chip inserted in the key handle. This is for additional ignition security and to prevent the key from being forged. There is the remote or the switchblade form of transponder keys.

Then you have the smart keys which have a laser cut key that is built in. These kinds of keys gives the driver the flexibility of entering the car and starting it without actually taking the key out of his pocket. Then you have what is known as the VATS keys. This has a unique chip on the blade which though not electronic in nature, has got the name.

And then you have what are known as valet keys. These are given along with a regular transponder key. There is however a slight modification to it, where you can open doors and ignition, but not a locked boot or trunk. These can be made out of plastic or metal.

There are several varieties of keys and the kind you get will depend on the kind of vehicle you pick up. This is essential to the safety of your car and you.

Debunking 5 Myths About Why IT Leasing Is Bad for Business

Our previous article on the Top three worst excuses to avoid IT leasing exposed the most common excuses that we hear for not leasing IT gear from a policy point of view, but what about from a practical point of view? Are the reasons companies and SME’s give for not leasing really valid?

1. “Won’t it end up costing me more?”

No, monthly payments will pretty much always total up to more than the equipment costs to buy – but this is a very one-dimensional view. When it comes to business, the total paid doesn’t always equate to the total cost. Sounds like some weird quantum maths going on… However, when you take into account the differences in tax exemption between leasing and buying, the cost of upkeep and the expense of flogging your obsolete equipment on the secondary market, leasing tends to work out cheaper.

2. “It’s better to own my equipment”

Not true! Keeping in mind what’s best for business, the main problem is: What’s the real benefit of owning the equipment outright? In the knowledge that it will become out-dated in three years!

Intuition tells you that an asset owned is better than an asset borrowed, but in this case it is not true. In your industry, if you own the asset, the onus is on you to keep it in good working order and to shift it once it is redundant – a headache no one wants to deal with. Besides, do you have the technical expertise to refurbish the equipment for the secondary market or will it more likely end up in the skip? A Financial Services provider worth its salt will offer to buy your IT deadweight and dispose of your redundant hardware free-of-charge.

3. “I’d have less visibility over leased equipment”

Exactly the opposite! You are handing over the time-consuming and complex management and oversight to a supplier – but you see everything through one window, with IT leasing losing an overview is not the case. Software allows you to manage and keep track of your entire IT ecosystem, right down to the serial number and full spec of the PC, monitor and mobile device provided to an employee of the business. It allows IT managers to be the master of their own IT universe – tracking machine performance, updating schedules, usage, redundancy and so on.

4. “It is just another contract to manage”

Some services can consolidate and centralise all of your IT contracts and warranties with your various vendors.

5. “I thought going straight to the manufacturer would be cheaper?”

Manufacturers, such as Dell, do sometimes offer their own leasing contracts. It seems obvious that a lease direct from the manufacturer would be cheaper. However, in a more modestly sized supplier, there are actually fewer overheads and complex costings, which means a better price can be on the table over that of a manufacturer. You are free to choose any equipment you like, regardless of brand.

6 Tips to Finding Products to Sell on eBay

Millions of people flock to eBay every year to complete easy purchase transactions. As the leading online auction site, eBay also offers a potentially lucrative opportunity to begin a home-based business. The most common dilemma for new eBay vendors is where to find items to auction off. The following tips are guaranteed to assist with finding the perfect inventory for an eBay auction.

1. Look for unneeded and unwanted items in your home. Remember the old saying, “One man’s trash is another one’s treasure.” Surprisingly there is a market for almost anything found in a typical family home. Video games, jewellery, brand-name clothing, and baby items do especially well on eBay.

2. Join a liquidation alert website. Through a series of internet and cellular alerts, members of liquidation websites stay current on where and when to look for discounts. Basically, if there is a close out a store within a specified distance from location settings, the pertinent information is forwarded by email or text, right as the deal closes. This system ensures customers always get the best items for the best possible cost as soon as it becomes available.

3. Join a wholesale website. These websites tend to sell in bulk and it may be necessary to keep an inventory. Those who choose wholesaling need a starting capital and will need to consider the overhead. Another option in wholesaling is partnering with a drop-shipping company. Drop-shippers keep the inventory and allow their products to be distributed through affiliates. In some cases, it may be necessary to subscribe to several companies.

4. Browsing estate sales can produce numerous bargains. Estate sales are designed to sell entire households full of goods rapidly. Become familiar with popular items on eBay and search for similar products to purchase and resell. Estate sales provide the opportunity to acquire items at a low price and auction them for a profit.

5. Although it can be a gamble, storage facility auctions are often a goldmine. When customers have not paid their storage fees for more than 60 days, the storage center becomes legal owner of all contents. Auctions are held in an attempt to recover the storage cost. Items are auctioned off in groups, as a whole, or one at a time for bigger ticket items. Buying in groups or as a whole is risky as individual items are not disclosed; however, valuable contents are common finds in storage auctions.

6. Look at the clearance sections in a selection of stores. All retailers have clearance aisles, and depending on the season, items can be resold. Out of season products will not sell well. Unusual or hard to find items and items in high-demand on eBay are the best for a quick profit.

Car Colors And Personal Choices

If you look at the stories on car colors and the popular shades available in the color spectrum, you’ll see that white, followed by silver and black, has been a persistent choice for new car buyers. Of all cars sold in America, almost a quarter are white. In Asia, it seems that silver is more predominant while in Europe, somber black is more popular. This trend, specially the preference for white, has been popular only since the 90s. Before that, there was a more colorful array of cars, with red, green and orange vehicles common on U.S. roads.

It would take a sociologist or some other specialist to accurately speculate about color trends. Evidently though, external factors make people prefer some colors to others. For example, some colors, like gray, have become known to be less visible during dusk. This is a time when drivers have not yet turned on their headlights and daylight has become twilight. Maroon also seems to disappear as night falls, and anecdotal reports of dark or dull cars being more accident-prone may have become a reason why colors like these aren’t so popular in cars nowadays.

You’ll find some sites with table correlating some value or characteristic to particular colors. For example, red is supposed to be for dynamic, high-energy people, while yellow is for intelligent and comfort loving folk. Black would be for empowered, elegant business types while silver are for future-looking dudes. We can’t say that there isn’t any grain of truth to these classifications, but with white being a perennial favorite for several years, should we say that a majority of motoring enthusiasts are fastidious people? Because that’s what a lot of racing cars are painted with. White. There is a more practical reason to that though. White makes a terrific background for all those sponsorship decals and inspection of car parts for leaks or damage is easier if a car’s engine compartment or underchassis is white.

Dupont and PPG, both major paint suppliers to automotive manufacturers, have been keeping meticulous records on what colors sold most in years and decades past. Their data shows that people buyers are quite exacting in their color choices, although some consumer surveys indicate that a wider range of colors would be welcome too. Maybe the somber mood borne by not-so-optimistic economic news is affecting color choices too, which is why neutral tones are prevalent. But then, with more car owners opting to keep their cars longer, safe color choices will not look dated after just a few years.

Windscreen Essentials

A windscreen’s or a windshield’s main function is to serve as a wind and debris cover for people inside and sometimes even supports the vehicle’s frame. Manufacturers configure the screens aerodynamically to not affect the vehicle’s performance. Some even have special substances integrated into them to protect the eyes of the passengers from UV rays. Without windshields, a driver can have difficulty controlling the vehicle. Here some things you need to know in taking care of your windscreens.

Causes of Damage

There are different reasons for your vehicle’s windshield to crack. Here are some of the most common ones:

– Direct Collision: This is the number one cause of shield cracks in road travel. There are small particles and debris that may be invisible to the eye due to your speed in highways. These particles can be gravel, tiny rocks and stones. A car in front of you can propel a small stone strong enough the chip the windscreen glass. The cracks leave room for moisture to accumulate and spread the cracks to the whole windshield gradually.

– Structural Flaw: This reason comes with the vehicle’s old age. When manufacturers make windshields, they unconsciously create weak points at the glass edges. This is because the particles at the edge have no stable gripping. Additionally, builders designed the middle part of the glass to stretch and absorb shock while the edges endure the heavy load.

– Cold Weather: The windscreen reacts to temperature whether it is hot or cold. The difference between the outside and inside temperature can cause distortions to the class that lead to small cracks.

– Hail Storm: Although these events are rare. A windshield suffering damage from a hailstorm renders it to be irreparable.

The small fissures that these factors can cause are unnoticeable. It can make the fracture spread, however, if unaddressed, causing danger to the passengers.

Dangers of Cracks

The most apparent drawback of having cracked windscreens is reduced visibility. One cannot drive without proper vision thus this proves very dangerous to anyone riding the vehicle. Additionally, if the damage becomes significant, the car’s structure might fail, causing the front of the vehicle to cave in unsuspecting passengers. It can also cause the airbags not to release properly, turning simple injuries to fatal ones. windscreen repair is important to continue using the vehicle.

Repairing the Dent

You can buy windscreen repair kits that you can actually use to repair the damage yourself. Bear in mind that these kits are good only for one-time use and may not be applicable to older cracks so repair the dents as soon as you notice them. Be mindful that these kits provide repair for inch long fractures, not the ones that cover the windshield already. Clean the screen before you try to apply the repair kit. Using it on a surface full of dirt and debris can make the resin less effective. Inspect the repair when you are done to make sure you did it correctly.

Installing a New One

There are times when windscreen repair are no longer possible. You can purchase quality windshield glasses from certain dealers but be sure not to do the installation by yourself.

Cruises Are a Great Option for Your Honeymoon

Cruises are actually a wonderful place to take a honeymoon. There are several reasons that they are great for this event in your life.

One of the great things about cruises is that they are almost all-inclusive. You can order room service anytime, you can order and eat as much as you desire at meal times. However, alcoholic beverages may or may not be included. You have access to pools, spas, and other amenities. The ship will take you to the shore, and you then have the freedom to explore and take excursions. If you do not want to spend any extra, you do not have to do so. Excursions cost, but you could choose to just enjoy the boat’s amenities that are included.

People may figure that cruises will cost a large amount. It is true that they can be costly, but for what you get they are well worth it. If you watch for specials, you may be able to get a good price. One thing to remember with cost is that your airline flight is not likely included. That is really the only transportation cost you will have unless you need to pay for a shuttle from the airports.

As you think about cost, try not to get overwhelmed. Just break it down. If you decide you want to go on a cruise, start having 20 dollars put in your savings account every week. By doing this, you should be able to pay for your honeymoon within four or five year’s time. The amount you save may actually exceed what you need. If you do not have five years before you are getting married, break it down in a different way. If you need to put it on credit, then you will know that you should be able to pay it off in less than seven years if you include the interest. To lucky ones, your honeymoon might be given as a wedding gift, and in these cases, you will not have to pay for anything except the extras.

There is a downside to many things, and that is the case with cruises as well. If you are prone to getting seasick or motion sick, then you might have a problem going on a cruise. If you believe you might have a problem, see your doctor. He or she should be able to provide you with something to help or a suggestion for something over-the-counter. You may or may not struggle if you get medication. There is a doctor on the ships, so if you end up having a major problem, they should be able to help.

Do not let a fear of cost or seasickness keep you from considering cruises as an option for your honeymoon. Sit down with the one you love, if you know them yet, and talk about it. If you have not yet met someone, maybe now is the time to start saving for the future.